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    • 1714881
    What matters most : how a small group of pioneers is teaching social responsibility to big business, and why big business is listening
    (2004)
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    Author: Jeffrey Hollender
    Publisher: Basic Books
    Language: en
    ISBN: 9780738209029
    Genre: Cas, Case studies, EĢtudes de

    Explains how to accomplish sustainable business growth through environmentally and socially "friendly" practices, arguing that principles based on the idea of social responsibility can provide a viable business strategy.