The Cluetrain Manifesto: The End of Business as Usual
Author: Christopher Locke, Rick Levine, Doc Searls, David Weinberger
Publisher: Basic Books
Genre: Business & Investing
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, "The Cluetrain Manifesto" illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.